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Over the last 48 hours you may have seen quite a lot of activity on http://www.fishonfly.com.au.

I just wanted to bring you up to date and let you know that www.troutflies.com.au has been WITHOUT CONSENT using our site as a source of fly information. This was brought to our attention when wording from several of our fly recipes was found on their web site against flies that they have listed for sale. I know that copying is regarded as the ultimate complement but in this case the photos of the flies that they are actually selling are, in our assessment, inferior to the flies as shown and described on www.fishonfly.com.au

I wrote to them saying “I was disappointed to be advised that you have a direct rip off of a fly on my website for sale on troutflies.com.au and respectfully request that you withdraw that fly from your web site as the information you are using is: Copyright © fishonfly.com.au 2014 - All rights reserved.

The response from Michael Tenner was “Sorry about this a member of my staff did the copy without telling me exactly the source I have amended the copy”.

This was not the response I had asked for.

As is so often the case the actions of a few (in this case just one www.troutflies.com.au) effect ‘the many’ and in this case their action and response has led us to re-assess the availability of fly recipes on the web site to non members. Consequently, the activity you have seen on http://www.fishonfly.com.au over the last 48 hours has been steps we have taken to protect our intellectual property by making all fly recipes (except for around 12% of recipes for relatively standard flies) only available to members.

If you are a member of the action we have taken will not impact in any way on your access to the full content of our web site. If you are not a member, unfortunately, the actions we have taken does restrict the free access to the web site content to only around 12% of the web site fly recipe content whereas previously free access was maintained at between 40% to 45% of the web site fly recipe content. If that does effect you don't forget that you can join http://www.fishonfly.com.au and then access all the content of the web site for as little $1 for a full week.

I’ll keep you posted of any further developments in this matter.

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